Big Branding for Small Start-Ups with Leo Burnett
To build a brand from scratch in today’s dynamic marketplace, you need to define and deliver ideas in ways that will not only resonate with the consumer, but also stand out in today’s hyper-competitive world. Leo Burnett has leveraged their “HumanKind” model to discover opportunities to truly resonate with people, create need and shift behavior. During this CIW Lab, seasoned brand strategists will introduce you to the four major principles of this model: People, Purpose, Participation and Populism and show you how you can use these tools to unlock even more potential within your growing brand to truly connect with your target audience. Join the company in a highly interactive workshop that helps you discover and explore a clear perspective on why people should pay attention and love your start-up brand.
