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    Building a Brand with Improv: Lessons from a Cutting-Edge Marketer

    Thursday, Aug 15, 2019 6:00 - 7:30 PM @ DePaul University Student Center Room 120 A B
    This event is over! Please check the 2021 schedule.
    James Mourey
    Assistant Professor of Marketing, DePaul University
    ELECTIVE - An Elective is an intimate masterclass that dives into a single subject led by an expert in that field. Featuring one or two instructors, an Elective consists of a 60-90 minute lesson—complete with reading lists and breakout groups in unique spaces or classroom-like settings.

    In the digital age, the gap between companies and consumers is smaller than ever. Marketers have to be agile, witty, and quick—all while holding strategic objectives close. In this think-on-your-feet paradigm, inspiration is coming from the unlikeliest of places: improv. DePaul Marketing Professor James Mourey will show you how to take that inspiration and turn it into marketable action.

    Who is this Elective for?

    Marketers, brand builders, communications professionals, content creators, and more. Anyone tasked with bringing a brand—personal or professional—to the public will get something from this Elective.

    What will you learn?

    In this interactive Elective, James Mourey will teach you how to integrate improv comedy strategies into your daily marketing habits in order to amplify your brand and build more nimble relationships with your customers.

    How should you prepare?

    We’ll send you a few reading materials and a syllabus after you register. These are designed to give you a foundation before attendance in order to maximize your learnings.

    Thursday, Aug 15, 2019 6:00 - 7:30 PM
    DePaul University Student Center Room 120 A B
    2250 N Sheffield Ave, Chicago, IL 60614
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