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    Cultural Influences Shape On-Demand Brand Positioning, presented Edelman

    Get schooled in everything to do with branding and trend analysis by marketing powerhouse, Edelman.

    Tuesday, Oct 17, 2017 5:00 - 7:00 PM @ Edelman PR
    This event is over! Please check the 2020 schedule.
    LAB - Labs bring together small groups for an exclusive, first-hand look into what happens behind the scenes at some of the most innovative companies, community leaders and institutions around Chicago.

    Today’s cultural landscape requires brands to be fluid, reacting and adapting at a moment’s notice all without losing sight of a brand’s values. Communications firm Edelman uses a proprietary trendspotting and tracking methodology to develop “On-Demand Brand Positioning,” which is designed to identify media cycles and saturation, predictive perspectives and white space niches that helps their clients maximize cultural fuel for earned-centricity. At this Lab, we will show you how to identify and leverage short-term, mid-term and long-term trends—and corresponding brand behaviors—into timely and unique opportunities for maximum brand engagement.

    *Must be 21 years or older to attend, please bring a valid ID for check in.

    Tuesday, Oct 17, 2017 5:00 - 7:00 PM
    Edelman PR
    200 E Randolph St, 66th Floor, Chicago, IL 60601
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