Online marketing has a lot to offer a business and its customers. Explore the inner workings of an interactive marketing agency in "The Life of a Website?From Conceptualization to Marketing Optimization." Gain valuable insights from Website Design and Internet Marketing professionals on what happens behind the scenes in the creation, marketing and optimization of a website. Hosted by: Kim McCumber, Senior Internet Marketing Trainer About the Organization: Rise Interactive began in 2004 in the interactive marketing space, excelling in the key channels of digital marketing, with a focus on Web Analytics and optimization. Rise manages the digital portfolio for some of the world?s best-known brands including Dale Carnegie Training, Lexmark, ULTA Cosmetics and Allstate Motor Club.