Say Hello to the Cutting Edge of Retail with Leo Burnett & Arc
The future of retail is here: Amazon’s Dash button will order you more Tide (before you even know it’s low), Jim Beam has opened the world’s first virtual reality bars and IBM’s Watson is America’s next top chef. Vice President and Director of Innovation Tod Szewczyk will take you through the global ad agency’s retail lab, a playground of sights, smells, sounds and vending machines that represents the cutting edge of consumer engagement. You’ll join the future yourself as you design your own interactive consumer experience.
*You must be 21 or over to attend. Attendance to the Lab is at the Host’s Discretion.
*Premier Labs are available exclusively to Sponsors and to Members at the Producer level and above.
*You must be 21 or over to attend. Attendance to the Lab is at the Host’s Discretion. *Premier Labs are available exclusively to Sponsors and to Members at the Producer level and above