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    Solving the Content Marketing Puzzle: Insights, Case Studies, and Cocktails with W2O

    Wednesday, Oct 17, 2018 3:30 - 6:00 PM @ The Belt Room at Soho House Chicago
    This event is over! Please check the 2021 schedule.
    LAB - Labs bring together small groups for an exclusive, first-hand look into what happens behind the scenes at some of the most innovative companies, community leaders and institutions around Chicago.

    Take a look inside the mind of a content marketer or refine your own marketing plan at this Lab presented by marketing and communication firm W2O Group. How can you compete to win a loyal audience in the midst of increasing online noise? How can you properly measure your efforts and calibrate your strategies in real-time? What are the strengths and weaknesses of paid, earned, shared, and owned (PESO) channels? Find out the answers to all of these questions and more as the W2O team leads you through real-life scenarios and research, including insight from Managing Director of Analytics Chuck Hemann and Co-Founder & Strategy Lead of W2O Sentient Jeff Rohwer. Learn how to put together all the pieces of the content-marketing puzzle in a way that enables and inspires innovation, collaboration, and most importantly, results. Then enjoy a cocktail reception to discuss your findings and network with other Chicago Ideas community members.

    Must be 21 or older and provide valid ID. Attendee names must be supplied in advance for entry. Chicago Ideas will contact attendees directly.

    Wednesday, Oct 17, 2018 3:30 - 6:00 PM
    The Belt Room at Soho House Chicago
    113 N Green St, Chicago, IL 60607
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