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    Claiming Cultural Capital: Turning Trends Into Earned Brand Opportunities

    Thursday, Oct 18, 2018 5:00 - 7:00 PM @ Edelman PR
    This event is over! Please check the 2021 schedule.
    LAB - Labs bring together small groups for an exclusive, first-hand look into what happens behind the scenes at some of the most innovative companies, community leaders and institutions around Chicago.

    Today’s cultural landscape requires brands to be fluid, reacting and adapting at a moment’s notice without losing sight of their values. One of the top communications firms in Chicago, Edelman uses a proprietary trendspotting and tracking methodology that’s rooted in their expertise in both identifying media cycles as well as predicting perspectives, saturation, and “white space” niches that help their clients maximize cultural fuel and build trust in today's landscape. At this Lab, you’ll learn how to identify and prioritize online trends using tools on your smartphone, then turn them into timely and unique opportunities for brand growth.

    Must be 21 or older and provide a valid ID. Attendees names must be supplied in advance for entry. Chicago Ideas will contact attendees directly. Enter through Aon building lobby and check in at the security desk.

    Thursday, Oct 18, 2018 5:00 - 7:00 PM
    Edelman PR
    200 E Randolph St, 66th Floor, Chicago, IL 60601
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