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    Lab

    Vibes Media

    Friday, Oct 14, 2011 10:00 - 12:00 PM @ Vibes Media
    This event is over! Please check the 2020 schedule.
    LAB - Labs bring together small groups for an exclusive, first-hand look into what happens behind the scenes at some of the most innovative companies, community leaders and institutions around Chicago.

    The Future of Consumer Engagement is Intimately Mobile

    The world has gone mobile crazy. 91% of Americans keep their cell phone within three feet of them 24/7 and a third says they would rather be without their wallet than their phone. It?s the intimate nature of the mobile phone that?s playing a central role in marrying digital and traditional marketing practices today. Marketers are recognizing the incredible opportunity to engage and deepen relationships with consumers by infusing smart mobile touch points throughout their traditional media and retail campaigns.

    In this provocative session, Jack Philbin, co-founder and president of Vibes, will share some real-world scenarios to paint a picture of just how ubiquitous mobile has become in the US and around the world. He?ll also discuss some of the best ways to engage consumers with mobile across the customer lifecycle and will touch on some exciting new mobile technologies on the horizon that are truly creating a marketing revolution.

    Following Jack?s presentation, attendees will participate in engaging roundtable discussions designed to challenge each other and expand their thinking around what?s possible and could be possible in mobile marketing today and tomorrow.

    When
    Friday, Oct 14, 2011 10:00 - 12:00 PM
    Where
    Vibes Media
    300 West Adams Street, 7th Floor, Chicago, IL 60606
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