Susan Credle

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Chief Creative Officer, Leo Burnett USA

Susan Credle came to Leo Burnett in the fall of 2009, after more than two decades at BBDO where she reinvented the iconic M&M’s characters and turned Cingular Wireless from a startup into a leader brand. Since joining Leo Burnett, Credle has spearheaded a creative renaissance at the agency through an eye for new top talent, a commitment to work that benefits brands and the world, and a vision for clients that always looks beyond a single campaign or ad. Credle’s leadership, inspiration and in-the-trenches contributions have led to legacy-respecting yet forward-looking campaigns like McDonald’s Happy Meal “Happy Tales”, Kellogg’s Special K “What Will You Gain When You Lose?”, Secret’s “Mean Stinks” anti-bullying campaign and Allstate’s “Mayhem”, one of the most beloved and awarded platform ideas.

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