Chairman, Nielsen NeuroFocus
Dr. Pradeep is Chairman of Nielsen NeuroFocus. He founded the company in 2005, and today the company ranks as the world leader in the fast-growing consumer neuroscience field, with numerous patents for its advanced technologies and a blue-chip client list representing Fortune 100 companies in dozens of categories.
His book The Buying Brain: Secrets for Selling to the Subconscious Mind is a best-seller that offers an in-depth explanation of how cutting-edge neuroscience is revolutionizing brands, products, packaging, in-store marketing, advertising, and entertainment content on a global basis.
Dr. Pradeep holds a Ph.D. in engineering from the University of California at Berkeley.