AK Pradeep


Chairman, Nielsen NeuroFocus

Dr. Pradeep is Chairman of Nielsen NeuroFocus. He founded the company in 2005, and today the company ranks as the world leader in the fast-growing consumer neuroscience field, with numerous patents for its advanced technologies and a blue-chip client list representing Fortune 100 companies in dozens of categories.

His book The Buying Brain: Secrets for Selling to the Subconscious Mind is a best-seller that offers an in-depth explanation of how cutting-edge neuroscience is revolutionizing brands, products, packaging, in-store marketing, advertising, and entertainment content on a global basis.

Dr. Pradeep holds a Ph.D. in engineering from the University of California at Berkeley.



Friday, October 12
Edison Talks

Edison Talks

Edison Talks is an invitation-only, daylong gathering of provocative presentations, performances and interactive installations led by globally... read more
Speakers: Sharmeen Obaid-Chinoy, Michael Sandel, Shaifali Puri, Scott Thomas, Deborah Kenny, Ph.D., Paul Dateh, Jason Silva, Michael Skolnik, AK Pradeep, Steve Stoute, Thomas K. Stat, Clemantine Wamariya, Mike Scotti, Graham Hill, Martin Cooper, Greg Anderson, Elizabeth Joy Roe, Dennis Hong, Giles Duley, Fisher Stevens
Oriental Theatre 24 West Randolph Street

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Chicago Ideas Week Oct 17 – 23, 2016

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