Active Promo Codes
apply new promo code
Cart Items
Processing fee ($3.00 per ticket)
$0.00 (0 tickets)
proceed to checkout
for additional order detail, or to apply free tickets, click here
*Your shopping cart will expire after 15 minutes of inactivity

AK Pradeep

Chairman, Nielsen NeuroFocus

Dr. Pradeep is Chairman of Nielsen NeuroFocus. He founded the company in 2005, and today the company ranks as the world leader in the fast-growing consumer neuroscience field, with numerous patents for its advanced technologies and a blue-chip client list representing Fortune 100 companies in dozens of categories.

His book The Buying Brain: Secrets for Selling to the Subconscious Mind is a best-seller that offers an in-depth explanation of how cutting-edge neuroscience is revolutionizing brands, products, packaging, in-store marketing, advertising, and entertainment content on a global basis.

Dr. Pradeep holds a Ph.D. in engineering from the University of California at Berkeley.

Past Events

Friday, Oct 12 2012

9 AM

Edison Talks is an invitation-only, daylong gathering of provocative presentations, performances and interactive installations led by globally... read more
9 hours | Edison | Oriental Theatre

Know someone who can inspire?

Chicago Ideas is the ideas festival for everyone and is also open to all speakers. Suggest someone you think fits with our community of curiosity today.
Suggest A Speaker