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    AK Pradeep

    Chairman, Nielsen NeuroFocus

    Dr. Pradeep is Chairman of Nielsen NeuroFocus. He founded the company in 2005, and today the company ranks as the world leader in the fast-growing consumer neuroscience field, with numerous patents for its advanced technologies and a blue-chip client list representing Fortune 100 companies in dozens of categories.

    His book The Buying Brain: Secrets for Selling to the Subconscious Mind is a best-seller that offers an in-depth explanation of how cutting-edge neuroscience is revolutionizing brands, products, packaging, in-store marketing, advertising, and entertainment content on a global basis.

    Dr. Pradeep holds a Ph.D. in engineering from the University of California at Berkeley.

    Past Events

    Friday, Oct 12 2012

    9 AM

    Edison Talks is an invitation-only, daylong gathering of provocative presentations, performances and interactive installations led by globally... read more
    9 hours | Edison | Oriental Theatre

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