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    Bridget Brennan

    CEO, Female Factor; Author, "Why She Buys"

    Bridget Brennan, a pioneer in marketing and selling to women, is the author of the acclaimed book, "Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers." She is the Founder and CEO of the strategic consultancy, Female Factor. Bridget has served as an instructor at Northwestern University's Medill School marketing communications graduate program and a guest lecturer at the Kellogg School of Management.

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