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Carolyn Tisch Blodgett

Senior Vice President & Head of Global Brand Marketing, Peloton
Carolyn Tisch Blodgett leads global brand marketing for Peloton, where she is responsible for leading the brand strategy, consumer insights, and integrated marketing globally. Under her leadership, the brand has gone from 15 percent brand awareness to over 65 percent in two and a half years and has experienced record membership growth. Tisch Blodgett began her career in digital marketing at Digitas and then spent several years at PepsiCo, managing the Mountain Dew commercial business and leading the successful launch of Mountain Dew Kickstart. She previously consulted for the New York Football Giants, developing a strategy & analytics platform recommendation and comprehensive fan strategy.