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Christian Madsbjerg

Founder & Partner, ReD Associates
Christian Madsbjerg founded ReD Associates, a strategic innovation consultancy, in 2007. He writes, teaches and speaks about the kinds of methods and reasoning needed for fact-based investigations of human activity, emotions and decision-making processes and is the co-author of "The Moment of Clarity: Using the Human Sciences to Solve Your Hardest Business Problems". Madsbjerg has applied his innovative problem-solving methodology to many Fortune 100 companies, including LEGO, Samsung and Adidas.
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