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Jesse Itzler

Author, Endurance Athlete & Entrepreneur
Jesse Itzler only eats fruit until noon, loves Run-D.M.C. and enjoys living life “out of the box" (actually, he doesn't even have a box). In 2001, he co-founded Marquis Jet, the world’s largest prepaid private jet card company, which he and his partner sold to Berkshire Hathaway/NetJets. He then partnered with Zico coconut water, which they sold to The Coca-Cola Company in 2013. He is a former rapper on MTV and he produced and sang both the NBA’s Emmy Award-winning “I Love This Game” music campaign and the popular New York Knicks anthem “Go NY Go.” Itzler is also the author of the best-selling book “Living With A SEAL.” When he is not out training for his next 100 mile run or being a dad to his four kids, Itzler can be found at the an Atlanta Hawks game—he is an owner of the team.