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Susan Credle

Chief Creative Officer, Leo Burnett USA
Susan Credle came to Leo Burnett in the fall of 2009, after more than two decades at BBDO where she reinvented the iconic M&M’s characters and turned Cingular Wireless from a startup into a leader brand. Since joining Leo Burnett, Credle has spearheaded a creative renaissance at the agency through an eye for new top talent, a commitment to work that benefits brands and the world, and a vision for clients that always looks beyond a single campaign or ad. Credle’s leadership, inspiration and in-the-trenches contributions have led to legacy-respecting yet forward-looking campaigns like McDonald’s Happy Meal “Happy Tales”, Kellogg’s Special K “What Will You Gain When You Lose?”, Secret’s “Mean Stinks” anti-bullying campaign and Allstate’s “Mayhem”, one of the most beloved and awarded platform ideas.