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    Tuma Basa

    Director, Urban Music, YouTube

    As Director of Urban Music at YouTube, Tuma Basa is responsible for leading activities that draw on his deep industry connections and expertise in programming to increase YouTube’s engagement with the urban music community, artists, and consumers. He's also focused on helping artists and labels get the full benefit of YouTube’s direct-to-fan tools through product education.  


    Prior to YouTube, Basa served as global programming head of hip-hop at Spotify where he was responsible for curating popular playlists for the service including RapCaviar, one of Spotify’s biggest and most popular playlists with over 9 million followers. 


    Originally from the Democratic Republic of Congo (then called Zaire) in a family originally from Rwanda, Basa spent his childhood in Iowa and moved to Zimbabwe for his entire teen years. Tuma began his career in hip hop with a four-year stint in BET's Music Programming Department. He then went on to spend ten years at MTV in music programming for channels and franchises such as MTV Jams and Sucker Free. While at MTV, Tuma earned his MBA from New York University's Stern School of Business. After MTV, Tuma helped Sean "Puff Daddy" Combs launch REVOLT where he served as Vice President of Music Programming.


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