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    Gregg Latterman

    Music & Entertainment Entrepreneur

    Gregg Latterman is a music and entertainment industry entrepreneur. Upon graduating from Northwestern’s Kellogg School of Business, Latterman negotiated a joint venture with Columbia Records and signed Train, Five for Fighting, John Mayer and Mat Kearney to his independent record label, Aware. Latterman also built A-Squared Management that directed the careers of artists such as The Fray, Michelle Branch, Liz Phair, Brandi Carlile, Jack’s Mannequin, Mat Kearney and Five for Fighting. Latterman graduated from The University of Pennsylvania in 2013 with an M.A. in Positive Psychology under Martin Seligman and now teaches Positive Entrepreneurship and a course called NUvention: Entrepreneurship for the Arts at Northwestern University. In addition, Gregg is an Adjunct Lecturer of Innovation and Entrepreneurship at the Kellogg School of Management as well as Program Lead for the Zell Fellows New Venture Track, for second-year MBAs who are building companies.

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