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    Gregg Latterman

    Music & Entertainment Entrepreneur
    18918

    Gregg Latterman is a music and entertainment industry entrepreneur. Upon graduating from Northwestern’s Kellogg School of Business, Gregg negotiated a joint venture with Columbia Records and signed Train, Five for Fighting, John Mayer, and Mat Kearney to his independent record label, Aware. In addition, Gregg built A-Squared Management that directed the careers of artists such as The Fray, Michelle Branch, Liz Phair, Brandi Carlile, Jack’s Mannequin, Mat Kearney, and Five for Fighting. Gregg graduated in 2013 with a Masters in Positive Psychology at The University of Pennsylvania under Martin Seligman and now teaches “Positive Entrepreneurship” at Northwestern University. In addition he is teaching a course at Northwestern called, NUvention: Entrepreneurship for the Arts.

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