Designing Empathy

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About this Video

How do you use your toilet paper? Are you a folder? A wrapper? A scruncher? We're betting it's the latter, but we understand if you think we're asking for too much information—even though the answers to questions like these matter. Deana McDonagh discusses why you can't design anything for someone if you don't understand them first and how creating empathetic products improves the quality of life.

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Chicago Ideas Week Oct 17 – 23, 2016

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