Presented by PepsiCo
What Millennials Want: Amanda Slavin Sits Down at Chicago Ideas Week
How did Amanda Slavin learn what millennials want? She listened. Watch as she explains.
Amanda Slavin
Founder & CEO, CatalystCreativ
Cal Fussman
Journalist & Author
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Talk
The Consumer Experience: When Business Got Personal
Daniel Pink
Author
Amanda Slavin
Founder & CEO, CatalystCreativ
Carolyn Tisch Blodgett
Senior Vice President & Head of Global Brand Marketing, Peloton
Cal Fussman
Journalist & Author
Think about the last time you purchased something. Did an algorithm recommend it? Did you seek it out with intention or did you stumble across it on instagram? The consumer experience is in the midst of a transformation in terms of how we shop, what we consume, and how we form personal relationships with brands.
At this Talk, hear from thought leaders on how companies have mastered the art transforming brand strategy into personal identity.
