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    Presented by Starcom

    Joe Freshgoods on Being Streetwear's Underdog

    In this interview with Rajni Jacques of Teen Vogue, revolutionary streetwear designer Joe Freshgoods talks about how he got his start and lessons he’s learned along the way, including why he wanted to create a brand that represented Chicago, all the cease-and-desists he has received, his resistance to selling out and more

    Joe Freshgoods
    Designer & Co-Founder, Dont.Be.Mad. and Fat Tiger Workshop
    Rajni Jacques
    Fashion Director, Teen Vogue

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    Your impact checklist

    Here are a list of things you can do before and after the event to join the conversation.

    • Read up up on Joe Freshgoods.
    • Watch why Dapper Dan is a big deal in fashion.
    • Read this New York Times profile from earlier this summer about Dapper Dan.
    • Delve deeper into the power of streetwear in this article.
    • Read about Louis Vuitton and Supreme’s collaboration.
    • Fleeting pop-up fashion shops are all the rage. Check it out.
    Talk

    From Catwalks to Pop-ups: How Streetwear Set the Pace for High Fashion

    Sneak a peek into how streetwear redefined the exclusive world of high fashion.

    Dapper Dan
    Fashion Innovator
    Joe Freshgoods
    Designer & Co-Founder, Dont.Be.Mad. and Fat Tiger Workshop
    Jason Mayden
    Co-Founder & CEO, Super Heroic
    Rajni Jacques
    Fashion Director, Teen Vogue

    How did Air Jordans become just as expensive as a Chanel purse? In this Talk, fashion designers and streetwear icons will discuss how their worlds have merged in pursuit of innovation. Learn how high fashion has evolved, and how the most sought after clothing items can be found in pop-up shops instead of on catwalks.

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