Presented by PepsiCo
Carolyn Tisch Blodgett on The Power of Peloton's Community
Carolyn Tisch Blodgett is the senior vice president and head of global marketing for fitness disruptor Peloton. Watch as she sits down with Cal Fussman at Chicago Ideas Week to examine the key to Peloton's four billion-dollar success.
Carolyn Tisch Blodgett
Senior Vice President & Head of Global Brand Marketing, Peloton
Cal Fussman
Journalist & Author
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Talk
The Consumer Experience: When Business Got Personal
Daniel Pink
Author
Amanda Slavin
Founder & CEO, CatalystCreativ
Carolyn Tisch Blodgett
Senior Vice President & Head of Global Brand Marketing, Peloton
Cal Fussman
Journalist & Author
Think about the last time you purchased something. Did an algorithm recommend it? Did you seek it out with intention or did you stumble across it on instagram? The consumer experience is in the midst of a transformation in terms of how we shop, what we consume, and how we form personal relationships with brands.
At this Talk, hear from thought leaders on how companies have mastered the art transforming brand strategy into personal identity.
