Presented by Leo Burnett

Defining The Design
Being creative is not all paintbrushes, manuscripts and songwriting. Sometimes, the very structure we live in embodies the most fundamental aspect of creativity. Danny Forster of The Science Channel series "Build It Bigger," adds a little design flare as host of CIW's Creative Process Talk.
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Talk
Creative Process: A Method to the Madness
There is a unique process behind every beautiful performance, nostalgic ballad, complex production and breathtaking work of art. From innate moments of inspiration to the dark days of creative block, visionaries spanning many genres unlock the secrets to their artistic success.