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    Mission In A Bottle

    Luck, passion and economic theory—that's the equation that skyrocketed Honest Tea to the top of the beverage market. But what does it take to make a truly honest product in a landscape filled with high-fructose mega brands? From traveling to India to selling the first bottle 26 days in, Barry Nalebuff shares the inside scoop on knowing your market, following your passions and staying honest.

    Barry Nalebuff
    Professor, Yale School of Management; Co-Founder, Honest Tea

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    Entrepreneurship: How I Did It

    These successful entrepreneurs have taken their ideas from the back of a cocktail napkin to multi-million dollar empires. CIW uncovers the stories of how they achieved it... and how you can too.