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    Playing to Win vs. Not to Lose

    Are you one of the 5 million people following the hilarious exploits of Shaquille O’Neal via Twitter? If so, you have Amy Martin to thank. Here she shares the philosophy and inspiration behind her sports social media success.

    Amy Martin
    Founder, Digital Royalty

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    Talk

    CIW Talk: Sports

    As the legendary coach John Wooden once said, "Winning takes talent, to repeat takes character." Coaching and mentorship, both on the field and off, is an essential part of the games we love. This CIW Talk, provides unique insight from current and former athletes, sports journalists and industry experts on the value of good coaching, win or lose.

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