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    Presented by Edelman

    The New Consumer Ecosystem

    Not long ago, consumers learned about a brand's identity directly from the brand itself. These days, everything from apps to social media to big data is influencing the consumer's decision—and not all information (or misinformation!) is created equally. So how can businesses navigate this new world to maintain brand loyalty and properly share their story? Cars.com CMO Linda Bartman has the answers.

    Linda Bartman
    Chief Marketing Office, Cars.com

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    The Consumer: You May Also Like...

    Whether you clip coupons regularly, shop exclusively online or happily pay full price, it’s true - retailers know more about your buying behavior than you do. CIW examines how technology, data, social awareness and shifting expectations are drastically altering the way we consume.