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    The Whole Story

    Rachel Schectman was born to own a store. But not just any store. She founded STORY, a brick-and-mortar store which evolves from month to month to feature completely new concepts, products and perspectives. Here, she shares her vision of how to bring online shopping and viewing back to the physical world, why community matters and how small businesses can have a big impact.

    Rachel Shechtman
    Founder, STORY

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    Whether you clip coupons regularly, shop exclusively online or happily pay full price, it’s true - retailers know more about your buying behavior than you do. CIW examines how technology, data, social awareness and shifting expectations are drastically altering the way we consume.