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    Presented by Edelman

    Content is King, Distribution is Queen

    Buzzfeed is known for it's affinity towards cat memes, "best of" lists, 90s references—and breaking news. If that eclectic list isn't a testament to understanding your customer, we're not sure what is. After all, we all enjoy sharing animal pictures, nostalgic memories and current events. Here, Buzzfeed VP of Strategy Jonathan Perelman explains that though content might be king, distribution is queen—and she wears the pants.

    Jonathan Perelman
    Vice President Agency Strategy & Industry Development, Buzzfeed

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    The Consumer: You May Also Like...

    Whether you clip coupons regularly, shop exclusively online or happily pay full price, it’s true - retailers know more about your buying behavior than you do. CIW examines how technology, data, social awareness and shifting expectations are drastically altering the way we consume.