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    Presented by Leo Burnett

    The Placebo Effect

    It's no secret that expectations change our experiences. But how much power does anticipation really have in the decisions we make? From the placebo effect to drinking beer, Dan Ariely explores the forces that influence our everyday behavior.

    Dan Ariely
    Professor, Psychology & Behavioral Economics, Duke University

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    Creative Process: A Method to the Madness

    There is a unique process behind every beautiful performance, nostalgic ballad, complex production and breathtaking work of art. From innate moments of inspiration to the dark days of creative block, visionaries spanning many genres unlock the secrets to their artistic success.

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