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    Brands Have Stories to Tell

    We’ve all seen commercials that are more snore-worthy than compelling. But does that mean authentic storytelling is dead in the advertising industry? Susan Credle, chief creative officer at Leo Burnett USA, believes character-driven stories are very much alive—and they can change the world.

    Susan Credle
    Chief Creative Officer, Leo Burnett USA

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    Talk

    Storytellers: The Power of Perspective, Presented by Leo Burnett

    Musicians, filmmakers, artists, and writers all share one thing in common -- they offer us compelling stories. Great stories stand at the center of how we remember the past and what we hope for in the future. Hear from iconic storytellers on how they see, tell, and create great stories.


    Speakers: Arun Chadhary, Susan Credle, Carol Edgarian, A.J. Jacobs, Rebecca Skloot